Workplace Communication: Building An Individual Workplace Brand

In times like this where there is an intense competition for spaces and also profits within and between organisations, there is an urgent need for ‘individual workplace identities’. It is always either unattended to or overlooked and this is largely because a majority of our companies say this is what they will forever need at any expense – the important but overstretched ‘corporate branding’.

Now, let’s go basic: If corporate branding is practically how an organisation wants to be perceived by consumers/customers, then the definition as stated doesn’t look like one that improves an individual workplace brand. With my experience in handling workplace communication issues, I have come to understand that there is no thin line between a worker having a sense of dignity, being satisfied and also having a value added identity in the workplace because these 3 revolves in the orbit of how confident and effective any worker communicates in the workplace.

So how do we remove these thin lines? Since certification and higher pays don’t bring about workplace satisfaction, workplace dignity and workplace identity. Firstly, for organisations, if what you seek is a sustainable excellent status from a loyal and grounded workforce, your bus-stop shouldn’t be welfare and corporate branding. I know a few Nigerian and excellent organisations who help their workforce go through their personal struggles with the help of life coaches in psychology and management.

Secondly, as an individual you should be disciplined to invest into how satisfied, dignified and identified you want to become in the workplace, because this has been proven to effectively reduce the stress that comes with hardwork in the workplace. Investing can be you taking positive personal advantages of corporate workshops, seminars plus retreats and also engaging in personal capacity development in terms of reading of books, surfing pro-websites (Forbes, HBR, Stanford etc.), subscribing to online articles and also involving yourself in casual practical application of what you will always learn.

So, what is an individual workplace brand? An individual workplace brand is practically how any workplace staff is identified beyond their workplace purpose – meaning that a staff can be spotted as a leader not just by fulfilling his or her workplace duties but by surpassing the fulfilment of his or her workplace duties.

I will be simplifying this piece with this practical story of a client of ours who is a top management leader in one of Nigeria’s biggest oil and gas firm. For the past 3 years, he has been awarded the best company leader in his organisation. He is acclaimed to be a profitable edge for his organisation but personally he has never experienced satisfaction on his job, but also easy for him, he understood what his problems was – Workplace Communication.

This man narrated what his background was when I engaged him in an interview, He has always been a perfect person all his life – Best WAEC result, A First Class Graduate, Best Masters Student, Premium Salary Job plus Allowances, Best Leader in His Organisation and so on and this has taken a toll into what he expects in terms of his Communication lifestyle, not practically understanding the principles of authentic communication.

Today, he is more satisfied on his job, he feels more dignified and with a much more value added identity. He told me that his HR counterpart couldn’t help but notice his robust improvement in one of their monthly briefings; after he effectively presented a highly technical engineering proposition, he sent me the testimonials that every director gave about his departmental presentation – He said I was proud and deeply satisfied.

Back to the point, an effective workplace communication skill can help you build an individual workplace brand, making you more value added, with a better sense of identity and also with a deep feeling of satisfaction. Wouldn’t you rather learn to communicate better?

Till we meet next week as I continue on the Workplace Communication series, get better at who you are. Regards!

Meet me every Monday as I simplify case studies on Communication and Image Management Issues as they relate to Government, Politics, Business, People and Family. If you have any question, comment or addition, please don’t hesitate to get in touch.

—StevenHaastrup is branded ‘The Fixer’, He is a Communication Crisis Expert, an Image Management Consultant and a Public Speaking Coach.

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